#E990BD Color

#E990BD is rgb(233, 144, 189) in RGB, hsl(330, 67%, 74%) in HSL, and about cmyk(0%, 38%, 19%, 9%) in CMYK. It has no registered color name of its own — the closest is Pastel Magenta (#F49AC2), very hard to tell apart at ΔE 4.51. Black text is the more readable choice on this background.

#E990BD

HEX#E990BD

RGBrgb(233, 144, 189)

HSLhsl(330, 67%, 74%)

HSVhsv(330, 38%, 91%)

CMYKcmyk(0%, 38%, 19%, 9%)

OKLCHoklch(75.8% 0.12 348.7)

LABlab(70.32% 38.92 -8.52)

LCHlch(70.32% 39.84 347.65)

What #E990BD Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #E990BD, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Pastel Magenta#F49AC2ΔE 4.51 Middle Purple#D982B5ΔE 6.22 Amaranth Pink#F19CBBΔE 7.97 Kobi#E79FC4ΔE 8.14 Charm Pink#E68FACΔE 8.35 Carnation Pink#FFA6C9ΔE 9.27

Browse the full index of named colors A-Z or every pink in the library.

#E990BD Channel Values

How #E990BD breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 233 · G 144 · B 189	8-bit channels as sent to the display
HSL	H 330° · S 67% · L 74%	Easiest model for building lighter and darker variants
HSV	H 330° · S 38% · V 91%	Matches the picker in most design tools
CMYK	C 0% · M 38% · Y 19% · K 9%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	2.29:1 vs white · 9.19:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #E990BD background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

Fails AAWhite text2.29:1AA normal AA large AAA normal

TextBlack text9.19:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #E990BD in the contrast checker.

Colors That Go With #E990BD

Pairings derived from color-wheel relationships. The complementary color sits opposite #E990BD; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #E990BD

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #E990BD.

How #E990BD Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#E990BD

Protanopia#A4A4BD

Protanomaly#C39CBD

Deuteranopia#B4B4BA

Deuteranomaly#CBA7BC

Tritanopia#E59797

Tritanomaly#E794A7

Achromatopsia#ABABAB

Test a full palette in the color blindness simulator.

Using #E990BD in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-e990bd: #E990BD;

CSS backgroundbackground-color: #E990BD;

Tailwind configcolors: { 'color-e990bd': '#E990BD' }

SwiftUIColor(red: 0.914, green: 0.565, blue: 0.741)

Android XML<color name="color_e990bd">#E990BD</color>

SVG fillfill="#E990BD"

More Pink Colors

#E990BD sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.

200e15 fff5ff 240024 fff5f8 2e051f fff0ff 2f1d2f fff0f6 301934 fff0f5 330033 ffe0f0 57001d 754875 940094 a800b7 c43162 d07cd0 e0115f e936a7 f38fa9 fb64b6 ff0a85 ff70b8

#E990BD Frequently Asked Questions

What color is #E990BD?

#E990BD is a light pink — rgb(233, 144, 189) in RGB and hsl(330, 67%, 74%) in HSL. It carries no registered color name of its own; the closest named color is Pastel Magenta (#F49AC2), which is very hard to tell apart at a CIE76 distance of 4.51.

What is the RGB value of #E990BD?

#E990BD is rgb(233, 144, 189) — red 233, green 144, and blue 189 on the 0-255 scale.

What is the CMYK value of #E990BD?

#E990BD converts to approximately cmyk(0%, 38%, 19%, 9%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #E990BD be black or white?

Black text is the more readable choice. #E990BD scores 2.29:1 against white and 9.19:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #E990BD as a CSS color keyword?

No. #E990BD is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is palevioletred (#DB7093) at a CIE76 distance of 15.01, which is visibly different.

Open #E990BD in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.