#AD74B4 Color

#AD74B4 is rgb(173, 116, 180) in RGB, hsl(293, 30%, 58%) in HSL, and about cmyk(4%, 36%, 0%, 29%) in CMYK. It has no registered color name of its own — the closest is African Violet (#B284BE), clearly related but distinguishable side by side at ΔE 7.12. Black text is the more readable choice on this background.

#AD74B4

HEX#AD74B4

RGBrgb(173, 116, 180)

HSLhsl(293, 30%, 58%)

HSVhsv(293, 36%, 71%)

CMYKcmyk(4%, 36%, 0%, 29%)

OKLCHoklch(64% 0.113 322.9)

LABlab(56.67% 31.05 -24.80)

LCHlch(56.67% 39.74 321.39)

What #AD74B4 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #AD74B4, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

African Violet#B284BEΔE 7.12 Heather#9E7BB5ΔE 8.84 Purple Mountain Majesty#9678B6ΔE 10.55 Pearly Purple#B768A2ΔE 10.63 Lavender Purple#967BB6ΔE 11.71 French Lilac#86608EΔE 14.88

Browse the full index of named colors A-Z or every pink in the library.

#AD74B4 Channel Values

How #AD74B4 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 173 · G 116 · B 180	8-bit channels as sent to the display
HSL	H 293° · S 30% · L 58%	Easiest model for building lighter and darker variants
HSV	H 293° · S 36% · V 71%	Matches the picker in most design tools
CMYK	C 4% · M 36% · Y 0% · K 29%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	3.54:1 vs white · 5.93:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #AD74B4 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

Fails AAWhite text3.54:1AA normal AA large AAA normal

TextBlack text5.93:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #AD74B4 in the contrast checker.

Colors That Go With #AD74B4

Pairings derived from color-wheel relationships. The complementary color sits opposite #AD74B4; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #AD74B4

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #AD74B4.

How #AD74B4 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#AD74B4

Protanopia#8080B4

Protanomaly#947BB4

Deuteranopia#8A8AB3

Deuteranomaly#9982B3

Tritanopia#A67E7E

Tritanomaly#A97A97

Achromatopsia#888888

Test a full palette in the color blindness simulator.

Using #AD74B4 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-ad74b4: #AD74B4;

CSS backgroundbackground-color: #AD74B4;

Tailwind configcolors: { 'color-ad74b4': '#AD74B4' }

SwiftUIColor(red: 0.678, green: 0.455, blue: 0.706)

Android XML<color name="color_ad74b4">#AD74B4</color>

SVG fillfill="#AD74B4"

More Pink Colors

#AD74B4 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.

200e15 fff5ff 240024 fff5f8 2e051f fff0ff 2f1d2f fff0f6 301934 fff0f5 330033 ffe0f0 57001d 754875 940094 a800b7 c43162 d07cd0 e0115f e936a7 f38fa9 fb64b6 ff0a85 ff70b8

#AD74B4 Frequently Asked Questions

What color is #AD74B4?

#AD74B4 is a mid-tone pink — rgb(173, 116, 180) in RGB and hsl(293, 30%, 58%) in HSL. It carries no registered color name of its own; the closest named color is African Violet (#B284BE), which is clearly related but distinguishable side by side at a CIE76 distance of 7.12.

What is the RGB value of #AD74B4?

#AD74B4 is rgb(173, 116, 180) — red 173, green 116, and blue 180 on the 0-255 scale.

What is the CMYK value of #AD74B4?

#AD74B4 converts to approximately cmyk(4%, 36%, 0%, 29%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #AD74B4 be black or white?

Black text is the more readable choice. #AD74B4 scores 3.54:1 against white and 5.93:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #AD74B4 as a CSS color keyword?

No. #AD74B4 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is plum (#DDA0DD) at a CIE76 distance of 16.94, which is visibly different.

Open #AD74B4 in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.