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#990A73 Color

#990A73 is rgb(153, 10, 115) in RGB, hsl(316, 88%, 32%) in HSL, and about cmyk(0%, 93%, 25%, 40%) in CMYK. It has no registered color name of its own — the closest is Flirt (#A2006D), clearly related but distinguishable side by side at ΔE 6.63. White text is the more readable choice on this background.

#990A73
HEX#990A73
RGBrgb(153, 10, 115)
HSLhsl(316, 88%, 32%)
HSVhsv(316, 93%, 60%)
CMYKcmyk(0%, 93%, 25%, 40%)
OKLCHoklch(46.1% 0.192 343.3)
LABlab(34.69% 58.87 -19.83)
LCHlch(34.69% 62.12 341.38)

What #990A73 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #990A73, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Flirt#A2006DΔE 6.63Traffic Purple#992572ΔE 7.5Berry Parfait#A43482ΔE 9.42Fandango#B53389ΔE 9.99Medium Red-violet#BB3385ΔE 12.26Maximum Violet#892F77ΔE 13.98

Browse the full index of named colors A-Z or every pink in the library.

#990A73 Channel Values

How #990A73 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 153 · G 10 · B 1158-bit channels as sent to the display
HSLH 316° · S 88% · L 32%Easiest model for building lighter and darker variants
HSVH 316° · S 93% · V 60%Matches the picker in most design tools
CMYKC 0% · M 93% · Y 25% · K 40%Approximate ink mix; confirm with an ICC profile before printing
Luminance7.94:1 vs white · 2.65:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #990A73 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.94:1AA normal AA large AAA normal
Fails AABlack text2.65:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #990A73 in the contrast checker.

Colors That Go With #990A73

Pairings derived from color-wheel relationships. The complementary color sits opposite #990A73; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#990A73
Complementary
#0A9930
Analogous
#780A99
Analogous
#990A2B
Triadic
#73990A
Triadic
#0A7399
Split comp.
#2B990A
Split comp.
#0A9978

Tints & Shades of #990A73

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#C50D93
#F014B5
#F33FC3
#F66FD2
#F99ADF
#FCCAEE

Shades

#860965
#730756
#600648
#4D053A
#3A042B
#26021D

Want a full 50-950 ramp with semantic roles? Generate design tokens from #990A73.

How #990A73 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#990A73
Protanopia#434373
Protanomaly#703573
Deuteranopia#5C5C70
Deuteranomaly#794871
Tritanopia#942B2B
Tritanomaly#962251
Achromatopsia#515151

Test a full palette in the color blindness simulator.

Using #990A73 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-990a73: #990A73;
CSS backgroundbackground-color: #990A73;
Tailwind configcolors: { 'color-990a73': '#990A73' }
SwiftUIColor(red: 0.600, green: 0.039, blue: 0.451)
Android XML<color name="color_990a73">#990A73</color>
SVG fillfill="#990A73"

More Pink Colors

#990A73 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.

200e15fff5ff240024fff5f82e051ffff0ff2f1d2ffff0f6301934fff0f5330033ffe0f057001d754875940094a800b7c43162d07cd0e0115fe936a7f38fa9fb64b6ff0a85ff70b8

#990A73 Frequently Asked Questions

What color is #990A73?

#990A73 is a dark pink — rgb(153, 10, 115) in RGB and hsl(316, 88%, 32%) in HSL. It carries no registered color name of its own; the closest named color is Flirt (#A2006D), which is clearly related but distinguishable side by side at a CIE76 distance of 6.63.

What is the RGB value of #990A73?

#990A73 is rgb(153, 10, 115) — red 153, green 10, and blue 115 on the 0-255 scale.

What is the CMYK value of #990A73?

#990A73 converts to approximately cmyk(0%, 93%, 25%, 40%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #990A73 be black or white?

White text is the more readable choice. #990A73 scores 7.94:1 against white and 2.65:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #990A73 as a CSS color keyword?

No. #990A73 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is mediumvioletred (#C71585) at a CIE76 distance of 16.05, which is visibly different.

Open #990A73 in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.