#970730 Color
#970730 is rgb(151, 7, 48) in RGB, hsl(343, 91%, 31%) in HSL, and about cmyk(0%, 95%, 68%, 41%) in CMYK. It has no registered color name of its own — the closest is Vivid Burgundy (#9F1D35), very hard to tell apart at ΔE 3.98. White text is the more readable choice on this background.
#970730rgb(151, 7, 48)hsl(343, 91%, 31%)hsv(343, 95%, 59%)cmyk(0%, 95%, 68%, 41%)oklch(43.3% 0.169 15.5)lab(32.30% 54.62 20.41)lch(32.30% 58.30 20.49)What #970730 Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #970730, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every pink in the library.
#970730 Channel Values
How #970730 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 151 · G 7 · B 48 | 8-bit channels as sent to the display |
| HSL | H 343° · S 91% · L 31% | Easiest model for building lighter and darker variants |
| HSV | H 343° · S 95% · V 59% | Matches the picker in most design tools |
| CMYK | C 0% · M 95% · Y 68% · K 41% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 8.79:1 vs white · 2.39:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #970730 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #970730 in the contrast checker.
Colors That Go With #970730
Pairings derived from color-wheel relationships. The complementary color sits opposite #970730; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #970730
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #970730.
How #970730 Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#970730#42422F#6E332F#5B5B28#77472B#961111#970D21#4B4B4BUsing #970730 in Code
Copy-ready declarations for the places this color usually ends up.
--color-970730: #970730;background-color: #970730;colors: { 'color-970730': '#970730' }Color(red: 0.592, green: 0.027, blue: 0.188)<color name="color_970730">#970730</color>fill="#970730"More Pink Colors
#970730 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.
#970730 Frequently Asked Questions
What color is #970730?
#970730 is a dark pink — rgb(151, 7, 48) in RGB and hsl(343, 91%, 31%) in HSL. It carries no registered color name of its own; the closest named color is Vivid Burgundy (#9F1D35), which is very hard to tell apart at a CIE76 distance of 3.98.
What is the RGB value of #970730?
#970730 is rgb(151, 7, 48) — red 151, green 7, and blue 48 on the 0-255 scale.
What is the CMYK value of #970730?
#970730 converts to approximately cmyk(0%, 95%, 68%, 41%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #970730 be black or white?
White text is the more readable choice. #970730 scores 8.79:1 against white and 2.39:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #970730 as a CSS color keyword?
No. #970730 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is brown (#A52A2A) at a CIE76 distance of 13.52, which is visibly different.
Open #970730 in a Tool
Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.