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#740767 Color

#740767 is rgb(116, 7, 103) in RGB, hsl(307, 89%, 24%) in HSL, and about cmyk(0%, 94%, 11%, 55%) in CMYK. It has no registered color name of its own — the closest is Midnight (#702670), clearly related but distinguishable side by side at ΔE 9.69. White text is the more readable choice on this background.

#740767
HEX#740767
RGBrgb(116, 7, 103)
HSLhsl(307, 89%, 24%)
HSVhsv(307, 94%, 45%)
CMYKcmyk(0%, 94%, 11%, 55%)
OKLCHoklch(38.7% 0.167 334.4)
LABlab(26.33% 49.57 -25.82)
LCHlch(26.33% 55.89 332.49)

What #740767 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #740767, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Browse the full index of named colors A-Z or every pink in the library.

#740767 Channel Values

How #740767 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 116 · G 7 · B 1038-bit channels as sent to the display
HSLH 307° · S 89% · L 24%Easiest model for building lighter and darker variants
HSVH 307° · S 94% · V 45%Matches the picker in most design tools
CMYKC 0% · M 94% · Y 11% · K 55%Approximate ink mix; confirm with an ICC profile before printing
Luminance10.67:1 vs white · 1.97:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #740767 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text10.67:1AA normal AA large AAA normal
Fails AABlack text1.97:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #740767 in the contrast checker.

Colors That Go With #740767

Pairings derived from color-wheel relationships. The complementary color sits opposite #740767; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
Complementary
Analogous
Analogous
Triadic
Triadic
Split comp.
Split comp.

Tints & Shades of #740767

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #740767.

How #740767 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#740767
Protanopia#323267
Protanomaly#542667
Deuteranopia#454565
Deuteranomaly#5B3666
Tritanopia#6F2626
Tritanomaly#711D48
Achromatopsia#3E3E3E

Test a full palette in the color blindness simulator.

Using #740767 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-740767: #740767;
CSS backgroundbackground-color: #740767;
Tailwind configcolors: { 'color-740767': '#740767' }
SwiftUIColor(red: 0.455, green: 0.027, blue: 0.404)
Android XML<color name="color_740767">#740767</color>
SVG fillfill="#740767"

More Pink Colors

#740767 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.

#740767 Frequently Asked Questions

What color is #740767?

#740767 is a dark pink — rgb(116, 7, 103) in RGB and hsl(307, 89%, 24%) in HSL. It carries no registered color name of its own; the closest named color is Midnight (#702670), which is clearly related but distinguishable side by side at a CIE76 distance of 9.69.

What is the RGB value of #740767?

#740767 is rgb(116, 7, 103) — red 116, green 7, and blue 103 on the 0-255 scale.

What is the CMYK value of #740767?

#740767 converts to approximately cmyk(0%, 94%, 11%, 55%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #740767 be black or white?

White text is the more readable choice. #740767 scores 10.67:1 against white and 1.97:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #740767 as a CSS color keyword?

No. #740767 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is purple (#800080) at a CIE76 distance of 12.8, which is visibly different.

Open #740767 in a Tool

Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.