#720440 Color

#720440 is rgb(114, 4, 64) in RGB, hsl(327, 93%, 23%) in HSL, and about cmyk(0%, 96%, 44%, 55%) in CMYK. It has no registered color name of its own — the closest is Pansy Purple (#78184A), very hard to tell apart at ΔE 4.36. White text is the more readable choice on this background.

#720440

HEX#720440

RGBrgb(114, 4, 64)

HSLhsl(327, 93%, 23%)

HSVhsv(327, 96%, 45%)

CMYKcmyk(0%, 96%, 44%, 55%)

OKLCHoklch(36.2% 0.145 356)

LABlab(24.13% 46.14 -3.16)

LCHlch(24.13% 46.25 356.08)

What #720440 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #720440, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Pansy Purple#78184AΔE 4.36 Tyrian Purple#66023CΔE 4.72 Spanish Purple#66033CΔE 4.77 Dark Raspberry#872657ΔE 8.89 Claret#7F1734ΔE 15.06 Quinacridone Magenta#8E3A59ΔE 15.45

Browse the full index of named colors A-Z or every pink in the library.

#720440 Channel Values

How #720440 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 114 · G 4 · B 64	8-bit channels as sent to the display
HSL	H 327° · S 93% · L 23%	Easiest model for building lighter and darker variants
HSV	H 327° · S 96% · V 45%	Matches the picker in most design tools
CMYK	C 0% · M 96% · Y 44% · K 55%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	11.62:1 vs white · 1.81:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #720440 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text11.62:1AA normal AA large AAA normal

Fails AABlack text1.81:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #720440 in the contrast checker.

Colors That Go With #720440

Pairings derived from color-wheel relationships. The complementary color sits opposite #720440; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #720440

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #720440.

How #720440 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#720440

Protanopia#303040

Protanomaly#522540

Deuteranopia#43433D

Deuteranomaly#5A343E

Tritanopia#701515

Tritanomaly#71102C

Achromatopsia#393939

Test a full palette in the color blindness simulator.

Using #720440 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-720440: #720440;

CSS backgroundbackground-color: #720440;

Tailwind configcolors: { 'color-720440': '#720440' }

SwiftUIColor(red: 0.447, green: 0.016, blue: 0.251)

Android XML<color name="color_720440">#720440</color>

SVG fillfill="#720440"

More Pink Colors

#720440 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.

200e15 fff5ff 240024 fff5f8 2e051f fff0ff 2f1d2f fff0f6 301934 fff0f5 330033 ffe0f0 57001d 754875 940094 a800b7 c43162 d07cd0 e0115f e936a7 f38fa9 fb64b6 ff0a85 ff70b8

#720440 Frequently Asked Questions

What color is #720440?

#720440 is a dark pink — rgb(114, 4, 64) in RGB and hsl(327, 93%, 23%) in HSL. It carries no registered color name of its own; the closest named color is Pansy Purple (#78184A), which is very hard to tell apart at a CIE76 distance of 4.36.

What is the RGB value of #720440?

#720440 is rgb(114, 4, 64) — red 114, green 4, and blue 64 on the 0-255 scale.

What is the CMYK value of #720440?

#720440 converts to approximately cmyk(0%, 96%, 44%, 55%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #720440 be black or white?

White text is the more readable choice. #720440 scores 11.62:1 against white and 1.81:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #720440 as a CSS color keyword?

No. #720440 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is mediumvioletred (#C71585) at a CIE76 distance of 33.32, which is a different colour altogether.

Open #720440 in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.