#690240 Color
#690240 is rgb(105, 2, 64) in RGB, hsl(324, 96%, 21%) in HSL, and about cmyk(0%, 98%, 39%, 59%) in CMYK. It has no registered color name of its own — the closest is Tyrian Purple (#66023C), below the threshold most people can see at ΔE 2. White text is the more readable choice on this background.
#690240rgb(105, 2, 64)hsl(324, 96%, 21%)hsv(324, 98%, 41%)cmyk(0%, 98%, 39%, 59%)oklch(34.3% 0.14 352.1)lab(21.93% 44.24 -6.68)lch(21.93% 44.74 351.41)What #690240 Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #690240, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every pink in the library.
#690240 Channel Values
How #690240 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 105 · G 2 · B 64 | 8-bit channels as sent to the display |
| HSL | H 324° · S 96% · L 21% | Easiest model for building lighter and darker variants |
| HSV | H 324° · S 98% · V 41% | Matches the picker in most design tools |
| CMYK | C 0% · M 98% · Y 39% · K 59% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 12.47:1 vs white · 1.68:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #690240 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #690240 in the contrast checker.
Colors That Go With #690240
Pairings derived from color-wheel relationships. The complementary color sits opposite #690240; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #690240
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #690240.
How #690240 Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#690240#2B2B40#4B2140#3D3D3D#522F3E#671414#680E2C#343434Using #690240 in Code
Copy-ready declarations for the places this color usually ends up.
--color-690240: #690240;background-color: #690240;colors: { 'color-690240': '#690240' }Color(red: 0.412, green: 0.008, blue: 0.251)<color name="color_690240">#690240</color>fill="#690240"More Pink Colors
#690240 sits in the pink family. These are its neighbours across that family's full range, each with its own breakdown.
#690240 Frequently Asked Questions
What color is #690240?
#690240 is a dark pink — rgb(105, 2, 64) in RGB and hsl(324, 96%, 21%) in HSL. It carries no registered color name of its own; the closest named color is Tyrian Purple (#66023C), which is below the threshold most people can see at a CIE76 distance of 2.
What is the RGB value of #690240?
#690240 is rgb(105, 2, 64) — red 105, green 2, and blue 64 on the 0-255 scale.
What is the CMYK value of #690240?
#690240 converts to approximately cmyk(0%, 98%, 39%, 59%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #690240 be black or white?
White text is the more readable choice. #690240 scores 12.47:1 against white and 1.68:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #690240 as a CSS color keyword?
No. #690240 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is purple (#800080) at a CIE76 distance of 32.83, which is a different colour altogether.
Open #690240 in a Tool
Keep exploring: every pink in the color library, the guide to shades of pink, or the full color library.