#B490D0 Color
#B490D0 is rgb(180, 144, 208) in RGB, hsl(274, 41%, 69%) in HSL, and about cmyk(13%, 31%, 0%, 18%) in CMYK. It has no registered color name of its own — the closest is African Violet (#B284BE), clearly related but distinguishable side by side at ΔE 6.43. Black text is the more readable choice on this background.
#B490D0rgb(180, 144, 208)hsl(274, 41%, 69%)hsv(274, 31%, 82%)cmyk(13%, 31%, 0%, 18%)oklch(70.9% 0.099 309.7)lab(64.94% 22.98 -27.85)lch(64.94% 36.11 309.53)What #B490D0 Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #B490D0, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every purple in the library.
#B490D0 Channel Values
How #B490D0 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 180 · G 144 · B 208 | 8-bit channels as sent to the display |
| HSL | H 274° · S 41% · L 69% | Easiest model for building lighter and darker variants |
| HSV | H 274° · S 31% · V 82% | Matches the picker in most design tools |
| CMYK | C 13% · M 31% · Y 0% · K 18% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 2.68:1 vs white · 7.84:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #B490D0 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #B490D0 in the contrast checker.
Colors That Go With #B490D0
Pairings derived from color-wheel relationships. The complementary color sits opposite #B490D0; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #B490D0
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #B490D0.
How #B490D0 Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#B490D0#9797D0#A394D0#9D9DCF#A798D0#AC9A9A#AF96B2#9E9E9EUsing #B490D0 in Code
Copy-ready declarations for the places this color usually ends up.
--color-b490d0: #B490D0;background-color: #B490D0;colors: { 'color-b490d0': '#B490D0' }Color(red: 0.706, green: 0.565, blue: 0.816)<color name="color_b490d0">#B490D0</color>fill="#B490D0"More Purple Colors
#B490D0 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.
#B490D0 Frequently Asked Questions
What color is #B490D0?
#B490D0 is a light purple — rgb(180, 144, 208) in RGB and hsl(274, 41%, 69%) in HSL. It carries no registered color name of its own; the closest named color is African Violet (#B284BE), which is clearly related but distinguishable side by side at a CIE76 distance of 6.43.
What is the RGB value of #B490D0?
#B490D0 is rgb(180, 144, 208) — red 180, green 144, and blue 208 on the 0-255 scale.
What is the CMYK value of #B490D0?
#B490D0 converts to approximately cmyk(13%, 31%, 0%, 18%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #B490D0 be black or white?
Black text is the more readable choice. #B490D0 scores 2.68:1 against white and 7.84:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #B490D0 as a CSS color keyword?
No. #B490D0 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is plum (#DDA0DD) at a CIE76 distance of 12.88, which is visibly different.
Open #B490D0 in a Tool
Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.