#9970BD Color

#9970BD is rgb(153, 112, 189) in RGB, hsl(272, 37%, 59%) in HSL, and about cmyk(19%, 41%, 0%, 26%) in CMYK. It has no registered color name of its own — the closest is Middle Blue Purple (#8B72BE), clearly related but distinguishable side by side at ΔE 5.96. Black text is the more readable choice on this background.

#9970BD

HEX#9970BD

RGBrgb(153, 112, 189)

HSLhsl(272, 37%, 59%)

HSVhsv(272, 41%, 74%)

CMYKcmyk(19%, 41%, 0%, 26%)

OKLCHoklch(61.7% 0.121 307.7)

LABlab(53.80% 27.89 -34.58)

LCHlch(53.80% 44.43 308.89)

What #9970BD Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #9970BD, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Middle Blue Purple#8B72BEΔE 5.96 Purple Mountain Majesty#9678B6ΔE 9.08 Heather#9E7BB5ΔE 11.08 Lavender Purple#967BB6ΔE 11.16 Lavender (Floral)#B57EDCΔE 11.61 Rich Lavender#A76BCFΔE 13.21

Browse the full index of named colors A-Z or every purple in the library.

#9970BD Channel Values

How #9970BD breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 153 · G 112 · B 189	8-bit channels as sent to the display
HSL	H 272° · S 37% · L 59%	Easiest model for building lighter and darker variants
HSV	H 272° · S 41% · V 74%	Matches the picker in most design tools
CMYK	C 19% · M 41% · Y 0% · K 26%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	3.88:1 vs white · 5.41:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #9970BD background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

Fails AAWhite text3.88:1AA normal AA large AAA normal

TextBlack text5.41:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #9970BD in the contrast checker.

Colors That Go With #9970BD

Pairings derived from color-wheel relationships. The complementary color sits opposite #9970BD; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #9970BD

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #9970BD.

How #9970BD Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#9970BD

Protanopia#7878BD

Protanomaly#8775BD

Deuteranopia#7F7FBC

Deuteranomaly#8A7ABD

Tritanopia#8F7D7D

Tritanomaly#93789B

Achromatopsia#818181

Test a full palette in the color blindness simulator.

Using #9970BD in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-9970bd: #9970BD;

CSS backgroundbackground-color: #9970BD;

Tailwind configcolors: { 'color-9970bd': '#9970BD' }

SwiftUIColor(red: 0.600, green: 0.439, blue: 0.741)

Android XML<color name="color_9970bd">#9970BD</color>

SVG fillfill="#9970BD"

More Purple Colors

#9970BD sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024 fdf8ff 170b22 fdf4ff 1b0d35 faf5ff 1d0731 fae8ff 1e0033 f6cfff 20002e f3e8ff 300052 402060 541490 6600cc 7008e7 8806ce 9900cc a11fff b19cd9 c27aff cebeef e0b2eb

#9970BD Frequently Asked Questions

What color is #9970BD?

#9970BD is a mid-tone purple — rgb(153, 112, 189) in RGB and hsl(272, 37%, 59%) in HSL. It carries no registered color name of its own; the closest named color is Middle Blue Purple (#8B72BE), which is clearly related but distinguishable side by side at a CIE76 distance of 5.96.

What is the RGB value of #9970BD?

#9970BD is rgb(153, 112, 189) — red 153, green 112, and blue 189 on the 0-255 scale.

What is the CMYK value of #9970BD?

#9970BD converts to approximately cmyk(19%, 41%, 0%, 26%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #9970BD be black or white?

Black text is the more readable choice. #9970BD scores 3.88:1 against white and 5.41:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #9970BD as a CSS color keyword?

No. #9970BD is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is mediumpurple (#9370DB) at a CIE76 distance of 16.5, which is visibly different.

Open #9970BD in a Tool

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Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.