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Red Rum (#973A4A)

The hex code for Red Rum is #973A4A. It is rgb(151, 58, 74) in RGB, hsl(350, 44%, 41%) in HSL, and about cmyk(0%, 62%, 51%, 41%) in CMYK — a mid-tone red. White text is the more readable choice on this background.

#973A4A
HEX#973A4A
RGBrgb(151, 58, 74)
HSLhsl(350, 44%, 41%)
HSVhsv(350, 62%, 59%)
CMYKcmyk(0%, 62%, 51%, 41%)
OKLCHoklch(48.1% 0.125 12.7)
LABlab(38.44% 40.71 11.64)
LCHlch(38.44% 42.34 15.95)

Colors Closest to Red Rum

Red Rum is a registered color name. These are the named colors nearest to it, measured as CIE76 distance in CIELAB — a perceptual scale, so the ordering matches what the eye sees rather than how close the raw RGB numbers happen to sit.

Browse the full index of named colors A-Z or every red in the library.

#973A4A Channel Values

How Red Rum breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 151 · G 58 · B 748-bit channels as sent to the display
HSLH 350° · S 44% · L 41%Easiest model for building lighter and darker variants
HSVH 350° · S 62% · V 59%Matches the picker in most design tools
CMYKC 0% · M 62% · Y 51% · K 41%Approximate ink mix; confirm with an ICC profile before printing
Luminance6.95:1 vs white · 3.02:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a Red Rum background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text6.95:1AA normal AA large AAA normal
TextBlack text3.02:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #973A4A in the contrast checker.

Colors That Go With Red Rum

Pairings derived from color-wheel relationships. The complementary color sits opposite Red Rum; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
Complementary
Analogous
Analogous
Triadic
Triadic
Split comp.
Split comp.

Tints & Shades of Red Rum

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #973A4A.

How Red Rum Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#973A4A
Protanopia#545449
Protanomaly#754B4A
Deuteranopia#656546
Deuteranomaly#7C5748
Tritanopia#963C3C
Tritanomaly#973B42
Achromatopsia#595959

Test a full palette in the color blindness simulator.

Using #973A4A in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--red-rum: #973A4A;
CSS backgroundbackground-color: #973A4A;
Tailwind configcolors: { 'red-rum': '#973A4A' }
SwiftUIColor(red: 0.592, green: 0.227, blue: 0.290)
Android XML<color name="red_rum">#973A4A</color>
SVG fillfill="#973A4A"

More Red Colors

Red Rum sits in the redfamily. These are its neighbours across that family's full range, each with its own breakdown.

#973A4A Frequently Asked Questions

What is the hex code for Red Rum?

The hex code for Red Rum is #973A4A. That is rgb(151, 58, 74) in RGB, hsl(350, 44%, 41%) in HSL, and approximately cmyk(0%, 62%, 51%, 41%) in CMYK.

What is the RGB value of #973A4A?

#973A4A is rgb(151, 58, 74) — red 151, green 58, and blue 74 on the 0-255 scale.

What is the CMYK value of #973A4A?

#973A4A converts to approximately cmyk(0%, 62%, 51%, 41%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #973A4A be black or white?

White text is the more readable choice. #973A4A scores 6.95:1 against white and 3.02:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #973A4A as a CSS color keyword?

No. #973A4A is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is indianred (#CD5C5C) at a CIE76 distance of 19.95, which is visibly different.

Open Red Rum in a Tool

Keep exploring: every red in the color library, the guide to shades of red, or the full color library.