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#966EB4 Color

#966EB4 is rgb(150, 110, 180) in RGB, hsl(274, 32%, 57%) in HSL, and about cmyk(17%, 39%, 0%, 29%) in CMYK. It has no registered color name of its own — the closest is Purple Mountain Majesty (#9678B6), clearly related but distinguishable side by side at ΔE 6.32. Black text is the more readable choice on this background.

#966EB4
HEX#966EB4
RGBrgb(150, 110, 180)
HSLhsl(274, 32%, 57%)
HSVhsv(274, 39%, 71%)
CMYKcmyk(17%, 39%, 0%, 29%)
OKLCHoklch(60.6% 0.112 309.6)
LABlab(52.65% 26.41 -31.23)
LCHlch(52.65% 40.90 310.22)

What #966EB4 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #966EB4, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Purple Mountain Majesty#9678B6ΔE 6.32Middle Blue Purple#8B72BEΔE 6.81Heather#9E7BB5ΔE 8.15Lavender Purple#967BB6ΔE 8.45African Violet#B284BEΔE 11.68French Lilac#86608EΔE 14.29

Browse the full index of named colors A-Z or every purple in the library.

#966EB4 Channel Values

How #966EB4 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 150 · G 110 · B 1808-bit channels as sent to the display
HSLH 274° · S 32% · L 57%Easiest model for building lighter and darker variants
HSVH 274° · S 39% · V 71%Matches the picker in most design tools
CMYKC 17% · M 39% · Y 0% · K 29%Approximate ink mix; confirm with an ICC profile before printing
Luminance4.05:1 vs white · 5.19:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #966EB4 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

Fails AAWhite text4.05:1AA normal AA large AAA normal
TextBlack text5.19:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #966EB4 in the contrast checker.

Colors That Go With #966EB4

Pairings derived from color-wheel relationships. The complementary color sits opposite #966EB4; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#966EB4
Complementary
#8DB46E
Analogous
#736EB4
Analogous
#B46EB0
Triadic
#B4966E
Triadic
#6EB496
Split comp.
#B0B46E
Split comp.
#6EB473

Tints & Shades of #966EB4

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#A582BF
#B397C9
#C2ABD4
#CEBCDC
#DDD0E7
#EBE4F1

Shades

#8255A5
#70498D
#5A3B72
#482F5B
#332140
#201528

Want a full 50-950 ramp with semantic roles? Generate design tokens from #966EB4.

How #966EB4 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#966EB4
Protanopia#7676B4
Protanomaly#8473B4
Deuteranopia#7D7DB3
Deuteranomaly#8877B4
Tritanopia#8D7A7A
Tritanomaly#917595
Achromatopsia#7E7E7E

Test a full palette in the color blindness simulator.

Using #966EB4 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-966eb4: #966EB4;
CSS backgroundbackground-color: #966EB4;
Tailwind configcolors: { 'color-966eb4': '#966EB4' }
SwiftUIColor(red: 0.588, green: 0.431, blue: 0.706)
Android XML<color name="color_966eb4">#966EB4</color>
SVG fillfill="#966EB4"

More Purple Colors

#966EB4 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024fdf8ff170b22fdf4ff1b0d35faf5ff1d0731fae8ff1e0033f6cfff20002ef3e8ff3000524020605414906600cc7008e78806ce9900cca11fffb19cd9c27affcebeefe0b2eb

#966EB4 Frequently Asked Questions

What color is #966EB4?

#966EB4 is a mid-tone purple — rgb(150, 110, 180) in RGB and hsl(274, 32%, 57%) in HSL. It carries no registered color name of its own; the closest named color is Purple Mountain Majesty (#9678B6), which is clearly related but distinguishable side by side at a CIE76 distance of 6.32.

What is the RGB value of #966EB4?

#966EB4 is rgb(150, 110, 180) — red 150, green 110, and blue 180 on the 0-255 scale.

What is the CMYK value of #966EB4?

#966EB4 converts to approximately cmyk(17%, 39%, 0%, 29%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #966EB4 be black or white?

Black text is the more readable choice. #966EB4 scores 4.05:1 against white and 5.19:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #966EB4 as a CSS color keyword?

No. #966EB4 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is mediumpurple (#9370DB) at a CIE76 distance of 20.18, which is visibly different.

Open #966EB4 in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.