#90040D Color
#90040D is rgb(144, 4, 13) in RGB, hsl(356, 95%, 29%) in HSL, and about cmyk(0%, 97%, 91%, 44%) in CMYK. It has no registered color name of its own — the closest is Dark Red (#8B0000), very hard to tell apart at ΔE 4.07. White text is the more readable choice on this background.
#90040Drgb(144, 4, 13)hsl(356, 95%, 29%)hsv(356, 97%, 56%)cmyk(0%, 97%, 91%, 44%)oklch(41.3% 0.166 27.1)lab(30.20% 52.33 39.09)lch(30.20% 65.32 36.76)What #90040D Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #90040D, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every red in the library.
#90040D Channel Values
How #90040D breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 144 · G 4 · B 13 | 8-bit channels as sent to the display |
| HSL | H 356° · S 95% · L 29% | Easiest model for building lighter and darker variants |
| HSV | H 356° · S 97% · V 56% | Matches the picker in most design tools |
| CMYK | C 0% · M 97% · Y 91% · K 44% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 9.51:1 vs white · 2.21:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #90040D background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #90040D in the contrast checker.
Colors That Go With #90040D
Pairings derived from color-wheel relationships. The complementary color sits opposite #90040D; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #90040D
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #90040D.
How #90040D Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#90040D#3E3E09#69300B#565600#724300#900505#900508#464646Using #90040D in Code
Copy-ready declarations for the places this color usually ends up.
--color-90040d: #90040D;background-color: #90040D;colors: { 'color-90040d': '#90040D' }Color(red: 0.565, green: 0.016, blue: 0.051)<color name="color_90040d">#90040D</color>fill="#90040D"More Red Colors
#90040D sits in the red family. These are its neighbours across that family's full range, each with its own breakdown.
#90040D Frequently Asked Questions
What color is #90040D?
#90040D is a dark red — rgb(144, 4, 13) in RGB and hsl(356, 95%, 29%) in HSL. It carries no registered color name of its own; the closest named color is Dark Red (#8B0000), which is very hard to tell apart at a CIE76 distance of 4.07.
What is the RGB value of #90040D?
#90040D is rgb(144, 4, 13) — red 144, green 4, and blue 13 on the 0-255 scale.
What is the CMYK value of #90040D?
#90040D converts to approximately cmyk(0%, 97%, 91%, 44%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #90040D be black or white?
White text is the more readable choice. #90040D scores 9.51:1 against white and 2.21:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #90040D as a CSS color keyword?
No. #90040D is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is darkred (#8B0000) at a CIE76 distance of 4.07, which is very hard to tell apart.
Open #90040D in a Tool
Keep exploring: every red in the color library, the guide to shades of red, or the full color library.