#7969AB Color

#7969AB is rgb(121, 105, 171) in RGB, hsl(255, 28%, 54%) in HSL, and about cmyk(29%, 39%, 0%, 33%) in CMYK. It has no registered color name of its own — the closest is Middle Blue Purple (#8B72BE), clearly related but distinguishable side by side at ΔE 7.42. White text is the more readable choice on this background.

#7969AB

HEX#7969AB

RGBrgb(121, 105, 171)

HSLhsl(255, 28%, 54%)

HSVhsv(255, 39%, 67%)

CMYKcmyk(29%, 39%, 0%, 33%)

OKLCHoklch(56.4% 0.101 294.1)

LABlab(48.07% 17.84 -33.41)

LCHlch(48.07% 37.88 298.10)

What #7969AB Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #7969AB, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Middle Blue Purple#8B72BEΔE 7.42 Amethyst (Crayola)#64609AΔE 7.56 Purple Mountain Majesty#9678B6ΔE 9.28 Lavender Purple#967BB6ΔE 10.06 Dark Blue-gray#666699ΔE 10.41 Ultra Violet#5F4B8BΔE 11.99

Browse the full index of named colors A-Z or every purple in the library.

#7969AB Channel Values

How #7969AB breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 121 · G 105 · B 171	8-bit channels as sent to the display
HSL	H 255° · S 28% · L 54%	Easiest model for building lighter and darker variants
HSV	H 255° · S 39% · V 67%	Matches the picker in most design tools
CMYK	C 29% · M 39% · Y 0% · K 33%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	4.75:1 vs white · 4.42:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #7969AB background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text4.75:1AA normal AA large AAA normal

Fails AABlack text4.42:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #7969AB in the contrast checker.

Colors That Go With #7969AB

Pairings derived from color-wheel relationships. The complementary color sits opposite #7969AB; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #7969AB

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #7969AB.

How #7969AB Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#7969AB

Protanopia#6C6CAB

Protanomaly#716BAB

Deuteranopia#6F6FAB

Deuteranomaly#736CAB

Tritanopia#6E7474

Tritanomaly#73708D

Achromatopsia#737373

Test a full palette in the color blindness simulator.

Using #7969AB in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-7969ab: #7969AB;

CSS backgroundbackground-color: #7969AB;

Tailwind configcolors: { 'color-7969ab': '#7969AB' }

SwiftUIColor(red: 0.475, green: 0.412, blue: 0.671)

Android XML<color name="color_7969ab">#7969AB</color>

SVG fillfill="#7969AB"

More Purple Colors

#7969AB sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024 fdf8ff 170b22 fdf4ff 1b0d35 faf5ff 1d0731 fae8ff 1e0033 f6cfff 20002e f3e8ff 300052 402060 541490 6600cc 7008e7 8806ce 9900cc a11fff b19cd9 c27aff cebeef e0b2eb

#7969AB Frequently Asked Questions

What color is #7969AB?

#7969AB is a mid-tone purple — rgb(121, 105, 171) in RGB and hsl(255, 28%, 54%) in HSL. It carries no registered color name of its own; the closest named color is Middle Blue Purple (#8B72BE), which is clearly related but distinguishable side by side at a CIE76 distance of 7.42.

What is the RGB value of #7969AB?

#7969AB is rgb(121, 105, 171) — red 121, green 105, and blue 171 on the 0-255 scale.

What is the CMYK value of #7969AB?

#7969AB converts to approximately cmyk(29%, 39%, 0%, 33%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #7969AB be black or white?

White text is the more readable choice. #7969AB scores 4.75:1 against white and 4.42:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #7969AB as a CSS color keyword?

No. #7969AB is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is darkslateblue (#483D8B) at a CIE76 distance of 20.4, which is visibly different.

Open #7969AB in a Tool

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Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.