#77696D Color

#77696D is rgb(119, 105, 109) in RGB, hsl(343, 6%, 44%) in HSL, and about cmyk(0%, 12%, 8%, 53%) in CMYK. It has no registered color name of its own — the closest is Zircon Gray (#807473), clearly related but distinguishable side by side at ΔE 5.02. White text is the more readable choice on this background.

#77696D

HEX#77696D

RGBrgb(119, 105, 109)

HSLhsl(343, 6%, 44%)

HSVhsv(343, 12%, 47%)

CMYKcmyk(0%, 12%, 8%, 53%)

OKLCHoklch(53.5% 0.019 358.5)

LABlab(45.85% 6.27 -0.12)

LCHlch(45.85% 6.27 358.93)

What #77696D Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #77696D, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Zircon Gray#807473ΔE 5.02 Dim Gray#696969ΔE 6.43 Granite Gray#676767ΔE 6.66 Old Lavender#796878ΔE 6.91 Sonic Silver#757575ΔE 7.13 Nickel#727472ΔE 7.92

Browse the full index of named colors A-Z or every gray in the library.

#77696D Channel Values

How #77696D breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 119 · G 105 · B 109	8-bit channels as sent to the display
HSL	H 343° · S 6% · L 44%	Easiest model for building lighter and darker variants
HSV	H 343° · S 12% · V 47%	Matches the picker in most design tools
CMYK	C 0% · M 12% · Y 8% · K 53%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	5.22:1 vs white · 4.03:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #77696D background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text5.22:1AA normal AA large AAA normal

Fails AABlack text4.03:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #77696D in the contrast checker.

Colors That Go With #77696D

Pairings derived from color-wheel relationships. The complementary color sits opposite #77696D; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #77696D

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #77696D.

How #77696D Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#77696D

Protanopia#6C6C6D

Protanomaly#706B6D

Deuteranopia#6E6E6D

Deuteranomaly#726C6D

Tritanopia#776A6A

Tritanomaly#77696B

Achromatopsia#6C6C6C

Test a full palette in the color blindness simulator.

Using #77696D in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-77696d: #77696D;

CSS backgroundbackground-color: #77696D;

Tailwind configcolors: { 'color-77696d': '#77696D' }

SwiftUIColor(red: 0.467, green: 0.412, blue: 0.427)

Android XML<color name="color_77696d">#77696D</color>

SVG fillfill="#77696D"

More Gray Colors

#77696D sits in the gray family. These are its neighbours across that family's full range, each with its own breakdown.

27272a d9d9d9 292524 d8d8d8 292929 d6d6d6 2a2d2f d6d3d1 2b2b2b d4d4d8 2e2e2e d4d4d4 353839 43494e 51484f 5c5c5c 6b6e70 796878 838996 8e8c84 a1a1a1 acacac bebebe d1d1d1

#77696D Frequently Asked Questions

What color is #77696D?

#77696D is a mid-tone gray — rgb(119, 105, 109) in RGB and hsl(343, 6%, 44%) in HSL. It carries no registered color name of its own; the closest named color is Zircon Gray (#807473), which is clearly related but distinguishable side by side at a CIE76 distance of 5.02.

What is the RGB value of #77696D?

#77696D is rgb(119, 105, 109) — red 119, green 105, and blue 109 on the 0-255 scale.

What is the CMYK value of #77696D?

#77696D converts to approximately cmyk(0%, 12%, 8%, 53%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #77696D be black or white?

White text is the more readable choice. #77696D scores 5.22:1 against white and 4.03:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #77696D as a CSS color keyword?

No. #77696D is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is dimgray (#696969) at a CIE76 distance of 6.43, which is clearly related but distinguishable side by side.

Open #77696D in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every gray in the color library, the guide to shades of gray, or the full color library.