#772728 Color
#772728 is rgb(119, 39, 40) in RGB, hsl(359, 51%, 31%) in HSL, and about cmyk(0%, 67%, 66%, 53%) in CMYK. It has no registered color name of its own — the closest is Persian Plum (#701C1C), clearly related but distinguishable side by side at ΔE 5.06. White text is the more readable choice on this background.
#772728rgb(119, 39, 40)hsl(359, 51%, 31%)hsv(359, 67%, 47%)cmyk(0%, 67%, 66%, 53%)oklch(39.4% 0.112 23.1)lab(28.61% 35.60 19.33)lch(28.61% 40.51 28.50)What #772728 Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #772728, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every red in the library.
#772728 Channel Values
How #772728 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 119 · G 39 · B 40 | 8-bit channels as sent to the display |
| HSL | H 359° · S 51% · L 31% | Easiest model for building lighter and darker variants |
| HSV | H 359° · S 67% · V 47% | Matches the picker in most design tools |
| CMYK | C 0% · M 67% · Y 66% · K 53% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 9.98:1 vs white · 2.11:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #772728 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #772728 in the contrast checker.
Colors That Go With #772728
Pairings derived from color-wheel relationships. The complementary color sits opposite #772728; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #772728
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #772728.
How #772728 Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#772728#3E3E27#5A3628#4D4D23#614125#772727#772727#424242Using #772728 in Code
Copy-ready declarations for the places this color usually ends up.
--color-772728: #772728;background-color: #772728;colors: { 'color-772728': '#772728' }Color(red: 0.467, green: 0.153, blue: 0.157)<color name="color_772728">#772728</color>fill="#772728"More Red Colors
#772728 sits in the red family. These are its neighbours across that family's full range, each with its own breakdown.
#772728 Frequently Asked Questions
What color is #772728?
#772728 is a dark red — rgb(119, 39, 40) in RGB and hsl(359, 51%, 31%) in HSL. It carries no registered color name of its own; the closest named color is Persian Plum (#701C1C), which is clearly related but distinguishable side by side at a CIE76 distance of 5.06.
What is the RGB value of #772728?
#772728 is rgb(119, 39, 40) — red 119, green 39, and blue 40 on the 0-255 scale.
What is the CMYK value of #772728?
#772728 converts to approximately cmyk(0%, 67%, 66%, 53%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #772728 be black or white?
White text is the more readable choice. #772728 scores 9.98:1 against white and 2.11:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #772728 as a CSS color keyword?
No. #772728 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is brown (#A52A2A) at a CIE76 distance of 21.58, which is visibly different.
Open #772728 in a Tool
Keep exploring: every red in the color library, the guide to shades of red, or the full color library.