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#743DBD Color

#743DBD is rgb(116, 61, 189) in RGB, hsl(266, 51%, 49%) in HSL, and about cmyk(39%, 68%, 0%, 26%) in CMYK. It has no registered color name of its own — the closest is Grape (#6F2DA8), clearly related but distinguishable side by side at ΔE 6.99. White text is the more readable choice on this background.

#743DBD
HEX#743DBD
RGBrgb(116, 61, 189)
HSLhsl(266, 51%, 49%)
HSVhsv(266, 68%, 74%)
CMYKcmyk(39%, 68%, 0%, 26%)
OKLCHoklch(49.7% 0.191 299)
LABlab(38.40% 44.17 -59.33)
LCHlch(38.40% 73.97 306.67)

What #743DBD Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #743DBD, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Grape#6F2DA8ΔE 6.99Iris#5A4FCFΔE 13.56Purple Heart#69359CΔE 13.59Rebecca Purple#663399ΔE 14.31Lavender Indigo#9457EBΔE 14.34Plump Purple#5946B2ΔE 14.38

Browse the full index of named colors A-Z or every purple in the library.

#743DBD Channel Values

How #743DBD breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 116 · G 61 · B 1898-bit channels as sent to the display
HSLH 266° · S 51% · L 49%Easiest model for building lighter and darker variants
HSVH 266° · S 68% · V 74%Matches the picker in most design tools
CMYKC 39% · M 68% · Y 0% · K 26%Approximate ink mix; confirm with an ICC profile before printing
Luminance6.68:1 vs white · 3.14:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #743DBD background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text6.68:1AA normal AA large AAA normal
Fails AABlack text3.14:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #743DBD in the contrast checker.

Colors That Go With #743DBD

Pairings derived from color-wheel relationships. The complementary color sits opposite #743DBD; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#743DBD
Complementary
#85BD3D
Analogous
#3D46BD
Analogous
#B43DBD
Triadic
#BD743D
Triadic
#3DBD74
Split comp.
#BDB43D
Split comp.
#46BD3D

Tints & Shades of #743DBD

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#8756C8
#9A71D1
#AD8BDA
#C0A6E2
#D3C1EB
#E6DCF4

Shades

#6636A6
#562D8B
#472574
#371D59
#281541
#180C27

Want a full 50-950 ramp with semantic roles? Generate design tokens from #743DBD.

How #743DBD Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#743DBD
Protanopia#4A4ABD
Protanomaly#5E45BD
Deuteranopia#5454BC
Deuteranomaly#624CBD
Tritanopia#605B5B
Tritanomaly#68518D
Achromatopsia#5C5C5C

Test a full palette in the color blindness simulator.

Using #743DBD in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-743dbd: #743DBD;
CSS backgroundbackground-color: #743DBD;
Tailwind configcolors: { 'color-743dbd': '#743DBD' }
SwiftUIColor(red: 0.455, green: 0.239, blue: 0.741)
Android XML<color name="color_743dbd">#743DBD</color>
SVG fillfill="#743DBD"

More Purple Colors

#743DBD sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024fdf8ff170b22fdf4ff1b0d35faf5ff1d0731fae8ff1e0033f6cfff20002ef3e8ff3000524020605414906600cc7008e78806ce9900cca11fffb19cd9c27affcebeefe0b2eb

#743DBD Frequently Asked Questions

What color is #743DBD?

#743DBD is a mid-tone purple — rgb(116, 61, 189) in RGB and hsl(266, 51%, 49%) in HSL. It carries no registered color name of its own; the closest named color is Grape (#6F2DA8), which is clearly related but distinguishable side by side at a CIE76 distance of 6.99.

What is the RGB value of #743DBD?

#743DBD is rgb(116, 61, 189) — red 116, green 61, and blue 189 on the 0-255 scale.

What is the CMYK value of #743DBD?

#743DBD converts to approximately cmyk(39%, 68%, 0%, 26%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #743DBD be black or white?

White text is the more readable choice. #743DBD scores 6.68:1 against white and 3.14:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #743DBD as a CSS color keyword?

No. #743DBD is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is rebeccapurple (#663399) at a CIE76 distance of 14.31, which is visibly different.

Open #743DBD in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.