#740BAD Color
#740BAD is rgb(116, 11, 173) in RGB and hsl(279, 88%, 36%) in HSL. The closest CSS named color is DarkMagenta. White text is most readable on this background.
#740BAD
HEX
#740BADRGB
rgb(116, 11, 173)HSL
hsl(279, 88%, 36%)HSV
hsv(279, 94%, 68%)OKLCH
oklch(44.1% 0.219 307.6)CMYK
cmyk(33%, 94%, 0%, 32%)Text Contrast & Accessibility
WCAG contrast ratios for text on a #740BAD background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1.
TextWhite text8.77:1AA normal ✓AA large ✓AAA normal ✓
TextBlack text2.39:1AA normal ✗AA large ✗AAA normal ✗
Color Harmonies
Colors that pair well with #740BAD based on color wheel relationships. Click any swatch for its full breakdown.
Tints & Shades
Lighter tints and darker shades of #740BAD, useful for hover states, backgrounds, and text variants.