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#7340A0 Color

#7340A0 is rgb(115, 64, 160) in RGB, hsl(272, 43%, 44%) in HSL, and about cmyk(28%, 60%, 0%, 37%) in CMYK. It has no registered color name of its own — the closest is Purple Heart (#69359C), clearly related but distinguishable side by side at ΔE 5.73. White text is the more readable choice on this background.

#7340A0
HEX#7340A0
RGBrgb(115, 64, 160)
HSLhsl(272, 43%, 44%)
HSVhsv(272, 60%, 63%)
CMYKcmyk(28%, 60%, 0%, 37%)
OKLCHoklch(47.9% 0.153 305.9)
LABlab(37.15% 36.65 -44.17)
LCHlch(37.15% 57.40 309.68)

What #7340A0 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #7340A0, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Purple Heart#69359CΔE 5.73Rebecca Purple#663399ΔE 6.18Royal Purple#7851A9ΔE 8.03Eminence#6C3082ΔE 10.75KSU Purple#512888ΔE 11.4Purpureus#9A4EAEΔE 12.65

Browse the full index of named colors A-Z or every purple in the library.

#7340A0 Channel Values

How #7340A0 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 115 · G 64 · B 1608-bit channels as sent to the display
HSLH 272° · S 43% · L 44%Easiest model for building lighter and darker variants
HSVH 272° · S 60% · V 63%Matches the picker in most design tools
CMYKC 28% · M 60% · Y 0% · K 37%Approximate ink mix; confirm with an ICC profile before printing
Luminance7.07:1 vs white · 2.97:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #7340A0 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.07:1AA normal AA large AAA normal
Fails AABlack text2.97:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #7340A0 in the contrast checker.

Colors That Go With #7340A0

Pairings derived from color-wheel relationships. The complementary color sits opposite #7340A0; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#7340A0
Complementary
#6DA040
Analogous
#4340A0
Analogous
#A0409D
Triadic
#A07340
Triadic
#40A073
Split comp.
#9DA040
Split comp.
#40A043

Tints & Shades of #7340A0

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#8850B9
#9969C3
#AD87CF
#C1A4DB
#D5C1E6
#E6DBF0

Shades

#64378B
#573078
#472762
#371F4D
#271637
#1A0F24

Want a full 50-950 ramp with semantic roles? Generate design tokens from #7340A0.

How #7340A0 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#7340A0
Protanopia#4C4CA0
Protanomaly#5E47A0
Deuteranopia#55559F
Deuteranomaly#624DA0
Tritanopia#665454
Tritanomaly#6B4D7A
Achromatopsia#585858

Test a full palette in the color blindness simulator.

Using #7340A0 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-7340a0: #7340A0;
CSS backgroundbackground-color: #7340A0;
Tailwind configcolors: { 'color-7340a0': '#7340A0' }
SwiftUIColor(red: 0.451, green: 0.251, blue: 0.627)
Android XML<color name="color_7340a0">#7340A0</color>
SVG fillfill="#7340A0"

More Purple Colors

#7340A0 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024fdf8ff170b22fdf4ff1b0d35faf5ff1d0731fae8ff1e0033f6cfff20002ef3e8ff3000524020605414906600cc7008e78806ce9900cca11fffb19cd9c27affcebeefe0b2eb

#7340A0 Frequently Asked Questions

What color is #7340A0?

#7340A0 is a mid-tone purple — rgb(115, 64, 160) in RGB and hsl(272, 43%, 44%) in HSL. It carries no registered color name of its own; the closest named color is Purple Heart (#69359C), which is clearly related but distinguishable side by side at a CIE76 distance of 5.73.

What is the RGB value of #7340A0?

#7340A0 is rgb(115, 64, 160) — red 115, green 64, and blue 160 on the 0-255 scale.

What is the CMYK value of #7340A0?

#7340A0 converts to approximately cmyk(28%, 60%, 0%, 37%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #7340A0 be black or white?

White text is the more readable choice. #7340A0 scores 7.07:1 against white and 2.97:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #7340A0 as a CSS color keyword?

No. #7340A0 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is rebeccapurple (#663399) at a CIE76 distance of 6.18, which is clearly related but distinguishable side by side.

Open #7340A0 in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.