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#731DDD Color

#731DDD is rgb(115, 29, 221) in RGB, hsl(267, 77%, 49%) in HSL, and about cmyk(48%, 87%, 0%, 13%) in CMYK. It has no registered color name of its own — the closest is Blue Violet (#8A2BE2), clearly related but distinguishable side by side at ΔE 7.58. White text is the more readable choice on this background.

#731DDD
HEX#731DDD
RGBrgb(115, 29, 221)
HSLhsl(267, 77%, 49%)
HSVhsv(267, 87%, 87%)
CMYKcmyk(48%, 87%, 0%, 13%)
OKLCHoklch(49.3% 0.253 294.8)
LABlab(36.13% 62.58 -81.58)
LCHlch(36.13% 102.82 307.50)

What #731DDD Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #731DDD, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Blue Violet#8A2BE2ΔE 7.58Violet (Caran D'ache)#6E00C0ΔE 9.84French Violet#8806CEΔE 10.71Purple (X11)#A020F0ΔE 12.93Dark Violet#9400D3ΔE 13.25Electric Violet#8F00FFΔE 18

Browse the full index of named colors A-Z or every purple in the library.

#731DDD Channel Values

How #731DDD breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 115 · G 29 · B 2218-bit channels as sent to the display
HSLH 267° · S 77% · L 49%Easiest model for building lighter and darker variants
HSVH 267° · S 87% · V 87%Matches the picker in most design tools
CMYKC 48% · M 87% · Y 0% · K 13%Approximate ink mix; confirm with an ICC profile before printing
Luminance7.12:1 vs white · 2.95:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #731DDD background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.12:1AA normal AA large AAA normal
Fails AABlack text2.95:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #731DDD in the contrast checker.

Colors That Go With #731DDD

Pairings derived from color-wheel relationships. The complementary color sits opposite #731DDD; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#731DDD
Complementary
#87DD1D
Analogous
#1D26DD
Analogous
#D41DDD
Triadic
#DD731D
Triadic
#1DDD73
Split comp.
#DDD41D
Split comp.
#26DD1D

Tints & Shades of #731DDD

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#8638E5
#9958E9
#AD78ED
#C097F2
#D3B7F6
#E6D6FA

Shades

#6519C2
#5515A2
#471287
#360D68
#280A4D
#18062D

Want a full 50-950 ramp with semantic roles? Generate design tokens from #731DDD.

How #731DDD Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#731DDD
Protanopia#3838DD
Protanomaly#562FDD
Deuteranopia#4848DC
Deuteranomaly#5C3BDD
Tritanopia#505A5A
Tritanomaly#6049A0
Achromatopsia#585858

Test a full palette in the color blindness simulator.

Using #731DDD in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-731ddd: #731DDD;
CSS backgroundbackground-color: #731DDD;
Tailwind configcolors: { 'color-731ddd': '#731DDD' }
SwiftUIColor(red: 0.451, green: 0.114, blue: 0.867)
Android XML<color name="color_731ddd">#731DDD</color>
SVG fillfill="#731DDD"

More Purple Colors

#731DDD sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024fdf8ff170b22fdf4ff1b0d35faf5ff1d0731fae8ff1e0033f6cfff20002ef3e8ff3000524020605414906600cc7008e78806ce9900cca11fffb19cd9c27affcebeefe0b2eb

#731DDD Frequently Asked Questions

What color is #731DDD?

#731DDD is a mid-tone purple — rgb(115, 29, 221) in RGB and hsl(267, 77%, 49%) in HSL. It carries no registered color name of its own; the closest named color is Blue Violet (#8A2BE2), which is clearly related but distinguishable side by side at a CIE76 distance of 7.58.

What is the RGB value of #731DDD?

#731DDD is rgb(115, 29, 221) — red 115, green 29, and blue 221 on the 0-255 scale.

What is the CMYK value of #731DDD?

#731DDD converts to approximately cmyk(48%, 87%, 0%, 13%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #731DDD be black or white?

White text is the more readable choice. #731DDD scores 7.12:1 against white and 2.95:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #731DDD as a CSS color keyword?

No. #731DDD is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is blueviolet (#8A2BE2) at a CIE76 distance of 7.58, which is clearly related but distinguishable side by side.

Open #731DDD in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.