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#731DC9 Color

#731DC9 is rgb(115, 29, 201) in RGB, hsl(270, 75%, 45%) in HSL, and about cmyk(43%, 86%, 0%, 21%) in CMYK. It has no registered color name of its own — the closest is Violet (Caran D'ache) (#6E00C0), very hard to tell apart at ΔE 4.74. White text is the more readable choice on this background.

#731DC9
HEX#731DC9
RGBrgb(115, 29, 201)
HSLhsl(270, 75%, 45%)
HSVhsv(270, 86%, 79%)
CMYKcmyk(43%, 86%, 0%, 21%)
OKLCHoklch(47.4% 0.234 299.1)
LABlab(34.47% 58.95 -72.76)
LCHlch(34.47% 93.64 309.02)

What #731DC9 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #731DC9, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Violet (Caran D'ache)#6E00C0ΔE 4.74Blue Violet#8A2BE2ΔE 8.49French Violet#8806CEΔE 8.6Dark Violet#9400D3ΔE 12.36Dark Orchid#9932CCΔE 14.76Violet (RYB)#8601AFΔE 15.01

Browse the full index of named colors A-Z or every purple in the library.

#731DC9 Channel Values

How #731DC9 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 115 · G 29 · B 2018-bit channels as sent to the display
HSLH 270° · S 75% · L 45%Easiest model for building lighter and darker variants
HSVH 270° · S 86% · V 79%Matches the picker in most design tools
CMYKC 43% · M 86% · Y 0% · K 21%Approximate ink mix; confirm with an ICC profile before printing
Luminance7.64:1 vs white · 2.75:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #731DC9 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.64:1AA normal AA large AAA normal
Fails AABlack text2.75:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #731DC9 in the contrast checker.

Colors That Go With #731DC9

Pairings derived from color-wheel relationships. The complementary color sits opposite #731DC9; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
#731DC9
Complementary
#73C91D
Analogous
#1D1DC9
Analogous
#C91DC9
Triadic
#C9731D
Triadic
#1DC973
Split comp.
#C9C91D
Split comp.
#1DC91D

Tints & Shades of #731DC9

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

#872DE1
#994CE6
#AD70EB
#BF8FEF
#D4B3F4
#E5D2F9

Shades

#6319AE
#541593
#451178
#380E62
#290A47
#19062D

Want a full 50-950 ramp with semantic roles? Generate design tokens from #731DC9.

How #731DC9 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#731DC9
Protanopia#3838C9
Protanomaly#562FC9
Deuteranopia#4848C8
Deuteranomaly#5C3BC9
Tritanopia#585252
Tritanomaly#644391
Achromatopsia#535353

Test a full palette in the color blindness simulator.

Using #731DC9 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-731dc9: #731DC9;
CSS backgroundbackground-color: #731DC9;
Tailwind configcolors: { 'color-731dc9': '#731DC9' }
SwiftUIColor(red: 0.451, green: 0.114, blue: 0.788)
Android XML<color name="color_731dc9">#731DC9</color>
SVG fillfill="#731DC9"

More Purple Colors

#731DC9 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024fdf8ff170b22fdf4ff1b0d35faf5ff1d0731fae8ff1e0033f6cfff20002ef3e8ff3000524020605414906600cc7008e78806ce9900cca11fffb19cd9c27affcebeefe0b2eb

#731DC9 Frequently Asked Questions

What color is #731DC9?

#731DC9 is a mid-tone purple — rgb(115, 29, 201) in RGB and hsl(270, 75%, 45%) in HSL. It carries no registered color name of its own; the closest named color is Violet (Caran D'ache) (#6E00C0), which is very hard to tell apart at a CIE76 distance of 4.74.

What is the RGB value of #731DC9?

#731DC9 is rgb(115, 29, 201) — red 115, green 29, and blue 201 on the 0-255 scale.

What is the CMYK value of #731DC9?

#731DC9 converts to approximately cmyk(43%, 86%, 0%, 21%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #731DC9 be black or white?

White text is the more readable choice. #731DC9 scores 7.64:1 against white and 2.75:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #731DC9 as a CSS color keyword?

No. #731DC9 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is blueviolet (#8A2BE2) at a CIE76 distance of 8.49, which is clearly related but distinguishable side by side.

Open #731DC9 in a Tool

Hex to RGBHex to HSLHex to CMYKHex to OKLCHHex to PantoneBuild a paletteMake a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.