#731CB5 Color

#731CB5 is rgb(115, 28, 181) in RGB, hsl(274, 73%, 41%) in HSL, and about cmyk(36%, 85%, 0%, 29%) in CMYK. It has no registered color name of its own — the closest is Violet (RYB) (#8601AF), clearly related but distinguishable side by side at ΔE 9.15. White text is the more readable choice on this background.

#731CB5

HEX#731CB5

RGBrgb(115, 28, 181)

HSLhsl(274, 73%, 41%)

HSVhsv(274, 85%, 71%)

CMYKcmyk(36%, 85%, 0%, 29%)

OKLCHoklch(45.6% 0.216 304.1)

LABlab(32.81% 55.72 -63.72)

LCHlch(32.81% 84.65 311.17)

What #731CB5 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #731CB5, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Violet (RYB)#8601AFΔE 9.15 Dark Orchid#9932CCΔE 11.3 Violet (Caran D'ache)#6E00C0ΔE 11.58 Grape#6F2DA8ΔE 12.96 Metallic Violet#5B0A91ΔE 12.96 French Violet#8806CEΔE 14.65

Browse the full index of named colors A-Z or every purple in the library.

#731CB5 Channel Values

How #731CB5 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 115 · G 28 · B 181	8-bit channels as sent to the display
HSL	H 274° · S 73% · L 41%	Easiest model for building lighter and darker variants
HSV	H 274° · S 85% · V 71%	Matches the picker in most design tools
CMYK	C 36% · M 85% · Y 0% · K 29%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	8.2:1 vs white · 2.56:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #731CB5 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text8.2:1AA normal AA large AAA normal

Fails AABlack text2.56:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #731CB5 in the contrast checker.

Colors That Go With #731CB5

Pairings derived from color-wheel relationships. The complementary color sits opposite #731CB5; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #731CB5

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #731CB5.

How #731CB5 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#731CB5

Protanopia#3838B5

Protanomaly#552FB5

Deuteranopia#4848B4

Deuteranomaly#5C3BB5

Tritanopia#5F4A4A

Tritanomaly#673C83

Achromatopsia#4F4F4F

Test a full palette in the color blindness simulator.

Using #731CB5 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-731cb5: #731CB5;

CSS backgroundbackground-color: #731CB5;

Tailwind configcolors: { 'color-731cb5': '#731CB5' }

SwiftUIColor(red: 0.451, green: 0.110, blue: 0.710)

Android XML<color name="color_731cb5">#731CB5</color>

SVG fillfill="#731CB5"

More Purple Colors

#731CB5 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024 fdf8ff 170b22 fdf4ff 1b0d35 faf5ff 1d0731 fae8ff 1e0033 f6cfff 20002e f3e8ff 300052 402060 541490 6600cc 7008e7 8806ce 9900cc a11fff b19cd9 c27aff cebeef e0b2eb

#731CB5 Frequently Asked Questions

What color is #731CB5?

#731CB5 is a mid-tone purple — rgb(115, 28, 181) in RGB and hsl(274, 73%, 41%) in HSL. It carries no registered color name of its own; the closest named color is Violet (RYB) (#8601AF), which is clearly related but distinguishable side by side at a CIE76 distance of 9.15.

What is the RGB value of #731CB5?

#731CB5 is rgb(115, 28, 181) — red 115, green 28, and blue 181 on the 0-255 scale.

What is the CMYK value of #731CB5?

#731CB5 converts to approximately cmyk(36%, 85%, 0%, 29%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #731CB5 be black or white?

White text is the more readable choice. #731CB5 scores 8.2:1 against white and 2.56:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #731CB5 as a CSS color keyword?

No. #731CB5 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is darkorchid (#9932CC) at a CIE76 distance of 11.3, which is visibly different.

Open #731CB5 in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.