#7301E4 Color

#7301E4 is rgb(115, 1, 228) in RGB, hsl(270, 99%, 45%) in HSL, and about cmyk(50%, 100%, 0%, 11%) in CMYK. It has no registered color name of its own — the closest is Poison Purple (#7F01FE), visibly different at ΔE 10.53. White text is the more readable choice on this background.

#7301E4

HEX#7301E4

RGBrgb(115, 1, 228)

HSLhsl(270, 99%, 45%)

HSVhsv(270, 100%, 89%)

CMYKcmyk(50%, 100%, 0%, 11%)

OKLCHoklch(48.9% 0.269 294.4)

LABlab(35.08% 68.65 -87.32)

LCHlch(35.08% 111.07 308.18)

What #7301E4 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #7301E4, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Poison Purple#7F01FEΔE 10.53 Near Violet#8000FFΔE 10.99 Electric Violet#8F00FFΔE 11.01 Electric Indigo#6F00FFΔE 12.84 Extreme Violet#9F00FFΔE 13.15 Purple (X11)#A020F0ΔE 13.3

Browse the full index of named colors A-Z or every purple in the library.

#7301E4 Channel Values

How #7301E4 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 115 · G 1 · B 228	8-bit channels as sent to the display
HSL	H 270° · S 99% · L 45%	Easiest model for building lighter and darker variants
HSV	H 270° · S 100% · V 89%	Matches the picker in most design tools
CMYK	C 50% · M 100% · Y 0% · K 11%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	7.36:1 vs white · 2.85:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #7301E4 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.36:1AA normal AA large AAA normal

Fails AABlack text2.85:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #7301E4 in the contrast checker.

Colors That Go With #7301E4

Pairings derived from color-wheel relationships. The complementary color sits opposite #7301E4; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #7301E4

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #7301E4.

How #7301E4 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#7301E4

Protanopia#3030E4

Protanomaly#5324E4

Deuteranopia#4343E3

Deuteranomaly#5A34E4

Tritanopia#4C5858

Tritanomaly#5E45A4

Achromatopsia#565656

Test a full palette in the color blindness simulator.

Using #7301E4 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-7301e4: #7301E4;

CSS backgroundbackground-color: #7301E4;

Tailwind configcolors: { 'color-7301e4': '#7301E4' }

SwiftUIColor(red: 0.451, green: 0.004, blue: 0.894)

Android XML<color name="color_7301e4">#7301E4</color>

SVG fillfill="#7301E4"

More Purple Colors

#7301E4 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

150024 fdf8ff 170b22 fdf4ff 1b0d35 faf5ff 1d0731 fae8ff 1e0033 f6cfff 20002e f3e8ff 300052 402060 541490 6600cc 7008e7 8806ce 9900cc a11fff b19cd9 c27aff cebeef e0b2eb

#7301E4 Frequently Asked Questions

What color is #7301E4?

#7301E4 is a mid-tone purple — rgb(115, 1, 228) in RGB and hsl(270, 99%, 45%) in HSL. It carries no registered color name of its own; the closest named color is Poison Purple (#7F01FE), which is visibly different at a CIE76 distance of 10.53.

What is the RGB value of #7301E4?

#7301E4 is rgb(115, 1, 228) — red 115, green 1, and blue 228 on the 0-255 scale.

What is the CMYK value of #7301E4?

#7301E4 converts to approximately cmyk(50%, 100%, 0%, 11%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #7301E4 be black or white?

White text is the more readable choice. #7301E4 scores 7.36:1 against white and 2.85:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #7301E4 as a CSS color keyword?

No. #7301E4 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is blueviolet (#8A2BE2) at a CIE76 distance of 14.08, which is visibly different.

Open #7301E4 in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.