#724D40 Color

#724D40 is rgb(114, 77, 64) in RGB, hsl(16, 28%, 35%) in HSL, and about cmyk(0%, 32%, 44%, 55%) in CMYK. It has no registered color name of its own — the closest is Coffee (#6F4E37), clearly related but distinguishable side by side at ΔE 5.72. White text is the more readable choice on this background.

#724D40

HEX#724D40

RGBrgb(114, 77, 64)

HSLhsl(16, 28%, 35%)

HSVhsv(16, 44%, 45%)

CMYKcmyk(0%, 32%, 44%, 55%)

OKLCHoklch(45.8% 0.055 40.2)

LABlab(36.70% 14.83 14.36)

LCHlch(36.70% 20.65 44.08)

What #724D40 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #724D40, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Coffee#6F4E37ΔE 5.72 Mud#70543EΔE 6.27 Quincy#6A5445ΔE 7.49 Liver#674C47ΔE 7.78 Roast Coffee#704241ΔE 7.95 Bole#79443BΔE 8.07

Browse the full index of named colors A-Z or every brown in the library.

#724D40 Channel Values

How #724D40 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

Model	Channels	Notes
RGB	R 114 · G 77 · B 64	8-bit channels as sent to the display
HSL	H 16° · S 28% · L 35%	Easiest model for building lighter and darker variants
HSV	H 16° · S 44% · V 45%	Matches the picker in most design tools
CMYK	C 0% · M 32% · Y 44% · K 55%	Approximate ink mix; confirm with an ICC profile before printing
Luminance	7.37:1 vs white · 2.85:1 vs black	WCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #724D40 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.37:1AA normal AA large AAA normal

Fails AABlack text2.85:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #724D40 in the contrast checker.

Colors That Go With #724D40

Pairings derived from color-wheel relationships. The complementary color sits opposite #724D40; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base

Complementary

Analogous

Analogous

Triadic

Triadic

Split comp.

Split comp.

Tints & Shades of #724D40

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #724D40.

How #724D40 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#724D40

Protanopia#555540

Protanomaly#625240

Deuteranopia#5B5B3E

Deuteranomaly#65563F

Tritanopia#734C4C

Tritanomaly#734C47

Achromatopsia#565656

Test a full palette in the color blindness simulator.

Using #724D40 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-724d40: #724D40;

CSS backgroundbackground-color: #724D40;

Tailwind configcolors: { 'color-724d40': '#724D40' }

SwiftUIColor(red: 0.447, green: 0.302, blue: 0.251)

Android XML<color name="color_724d40">#724D40</color>

SVG fillfill="#724D40"

More Brown Colors

#724D40 sits in the brown family. These are its neighbours across that family's full range, each with its own breakdown.

100c08 e17100 1b0d04 e15501 1c1917 e05e00 1f0800 e04000 1f1400 db8f00 241205 db7900 34240e 461901 503607 5c3f19 693507 7a2100 825221 8b6f47 993300 a8732e bd3000 cc3300

#724D40 Frequently Asked Questions

What color is #724D40?

#724D40 is a dark brown — rgb(114, 77, 64) in RGB and hsl(16, 28%, 35%) in HSL. It carries no registered color name of its own; the closest named color is Coffee (#6F4E37), which is clearly related but distinguishable side by side at a CIE76 distance of 5.72.

What is the RGB value of #724D40?

#724D40 is rgb(114, 77, 64) — red 114, green 77, and blue 64 on the 0-255 scale.

What is the CMYK value of #724D40?

#724D40 converts to approximately cmyk(0%, 32%, 44%, 55%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #724D40 be black or white?

White text is the more readable choice. #724D40 scores 7.37:1 against white and 2.85:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #724D40 as a CSS color keyword?

No. #724D40 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is dimgray (#696969) at a CIE76 distance of 22.04, which is visibly different.

Open #724D40 in a Tool

Hex to RGB Hex to HSL Hex to CMYK Hex to OKLCH Hex to Pantone Build a palette Make a gradient

Keep exploring: every brown in the color library, the guide to shades of brown, or the full color library.