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#70439D Color

#70439D is rgb(112, 67, 157) in RGB, hsl(270, 40%, 44%) in HSL, and about cmyk(29%, 57%, 0%, 38%) in CMYK. It has no registered color name of its own — the closest is Royal Purple (#7851A9), clearly related but distinguishable side by side at ΔE 5.57. White text is the more readable choice on this background.

#70439D
HEX#70439D
RGBrgb(112, 67, 157)
HSLhsl(270, 40%, 44%)
HSVhsv(270, 57%, 62%)
CMYKcmyk(29%, 57%, 0%, 38%)
OKLCHoklch(47.8% 0.144 304.6)
LABlab(37.25% 33.59 -42.25)
LCHlch(37.25% 53.98 308.49)

What #70439D Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #70439D, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Browse the full index of named colors A-Z or every purple in the library.

#70439D Channel Values

How #70439D breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 112 · G 67 · B 1578-bit channels as sent to the display
HSLH 270° · S 40% · L 44%Easiest model for building lighter and darker variants
HSVH 270° · S 57% · V 62%Matches the picker in most design tools
CMYKC 29% · M 57% · Y 0% · K 38%Approximate ink mix; confirm with an ICC profile before printing
Luminance7.05:1 vs white · 2.98:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #70439D background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text7.05:1AA normal AA large AAA normal
Fails AABlack text2.98:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #70439D in the contrast checker.

Colors That Go With #70439D

Pairings derived from color-wheel relationships. The complementary color sits opposite #70439D; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
Complementary
Analogous
Analogous
Triadic
Triadic
Split comp.
Split comp.

Tints & Shades of #70439D

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #70439D.

How #70439D Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#70439D
Protanopia#4D4D9D
Protanomaly#5D499D
Deuteranopia#55559C
Deuteranomaly#614E9D
Tritanopia#645555
Tritanomaly#694F79
Achromatopsia#595959

Test a full palette in the color blindness simulator.

Using #70439D in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-70439d: #70439D;
CSS backgroundbackground-color: #70439D;
Tailwind configcolors: { 'color-70439d': '#70439D' }
SwiftUIColor(red: 0.439, green: 0.263, blue: 0.616)
Android XML<color name="color_70439d">#70439D</color>
SVG fillfill="#70439D"

More Purple Colors

#70439D sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

#70439D Frequently Asked Questions

What color is #70439D?

#70439D is a mid-tone purple — rgb(112, 67, 157) in RGB and hsl(270, 40%, 44%) in HSL. It carries no registered color name of its own; the closest named color is Royal Purple (#7851A9), which is clearly related but distinguishable side by side at a CIE76 distance of 5.57.

What is the RGB value of #70439D?

#70439D is rgb(112, 67, 157) — red 112, green 67, and blue 157 on the 0-255 scale.

What is the CMYK value of #70439D?

#70439D converts to approximately cmyk(29%, 57%, 0%, 38%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #70439D be black or white?

White text is the more readable choice. #70439D scores 7.05:1 against white and 2.98:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #70439D as a CSS color keyword?

No. #70439D is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is rebeccapurple (#663399) at a CIE76 distance of 8.75, which is clearly related but distinguishable side by side.

Open #70439D in a Tool

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.