#440774 Color
#440774 is rgb(68, 7, 116) in RGB, hsl(274, 89%, 24%) in HSL, and about cmyk(41%, 94%, 0%, 55%) in CMYK. It has no registered color name of its own — the closest is Persian Indigo (#32127A), clearly related but distinguishable side by side at ΔE 7.63. White text is the more readable choice on this background.
#440774rgb(68, 7, 116)hsl(274, 89%, 24%)hsv(274, 94%, 45%)cmyk(41%, 94%, 0%, 55%)oklch(31.9% 0.161 302.1)lab(17.91% 41.55 -48.37)lch(17.91% 63.76 310.67)What #440774 Is Called
Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #440774, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.
Browse the full index of named colors A-Z or every purple in the library.
#440774 Channel Values
How #440774 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.
| Model | Channels | Notes |
|---|---|---|
| RGB | R 68 · G 7 · B 116 | 8-bit channels as sent to the display |
| HSL | H 274° · S 89% · L 24% | Easiest model for building lighter and darker variants |
| HSV | H 274° · S 94% · V 45% | Matches the picker in most design tools |
| CMYK | C 41% · M 94% · Y 0% · K 55% | Approximate ink mix; confirm with an ICC profile before printing |
| Luminance | 13.74:1 vs white · 1.53:1 vs black | WCAG 2.2 relative-luminance contrast ratios |
Text Contrast & Accessibility
WCAG 2.2 contrast ratios for text on a #440774 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.
Need a specific ratio against another background? Open #440774 in the contrast checker.
Colors That Go With #440774
Pairings derived from color-wheel relationships. The complementary color sits opposite #440774; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.
Tints & Shades of #440774
Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.
Want a full 50-950 ramp with semantic roles? Generate design tokens from #440774.
How #440774 Looks with Color Vision Deficiency
Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.
#440774#1C1C74#301674#272774#351E74#352B2B#3C2152#2D2D2DUsing #440774 in Code
Copy-ready declarations for the places this color usually ends up.
--color-440774: #440774;background-color: #440774;colors: { 'color-440774': '#440774' }Color(red: 0.267, green: 0.027, blue: 0.455)<color name="color_440774">#440774</color>fill="#440774"More Purple Colors
#440774 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.
#440774 Frequently Asked Questions
What color is #440774?
#440774 is a dark purple — rgb(68, 7, 116) in RGB and hsl(274, 89%, 24%) in HSL. It carries no registered color name of its own; the closest named color is Persian Indigo (#32127A), which is clearly related but distinguishable side by side at a CIE76 distance of 7.63.
What is the RGB value of #440774?
#440774 is rgb(68, 7, 116) — red 68, green 7, and blue 116 on the 0-255 scale.
What is the CMYK value of #440774?
#440774 converts to approximately cmyk(41%, 94%, 0%, 55%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.
Should text on #440774 be black or white?
White text is the more readable choice. #440774 scores 13.74:1 against white and 1.53:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.
Can I write #440774 as a CSS color keyword?
No. #440774 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is indigo (#4B0082) at a CIE76 distance of 8.26, which is clearly related but distinguishable side by side.
Open #440774 in a Tool
Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.