Skip to content

#390F70 Color

#390F70 is rgb(57, 15, 112) in RGB, hsl(266, 76%, 25%) in HSL, and about cmyk(49%, 87%, 0%, 56%) in CMYK. It has no registered color name of its own — the closest is Persian Indigo (#32127A), clearly related but distinguishable side by side at ΔE 5.8. White text is the more readable choice on this background.

#390F70
HEX#390F70
RGBrgb(57, 15, 112)
HSLhsl(266, 76%, 25%)
HSVhsv(266, 87%, 44%)
CMYKcmyk(49%, 87%, 0%, 56%)
OKLCHoklch(30.7% 0.149 295.4)
LABlab(16.68% 36.28 -47.88)
LCHlch(16.68% 60.07 307.15)

What #390F70 Is Called

Most hex codes have no name: there are 16.7 million of them and a few thousand registered names. These are the named colors nearest to #390F70, ordered by CIE76 distance in CIELAB. Anything under about ΔE 2 is a difference most people cannot see.

Browse the full index of named colors A-Z or every purple in the library.

#390F70 Channel Values

How #390F70 breaks down in each color model. Hue is measured in degrees around the color wheel; saturation, lightness, and the CMYK inks are percentages.

ModelChannelsNotes
RGBR 57 · G 15 · B 1128-bit channels as sent to the display
HSLH 266° · S 76% · L 25%Easiest model for building lighter and darker variants
HSVH 266° · S 87% · V 44%Matches the picker in most design tools
CMYKC 49% · M 87% · Y 0% · K 56%Approximate ink mix; confirm with an ICC profile before printing
Luminance14.23:1 vs white · 1.48:1 vs blackWCAG 2.2 relative-luminance contrast ratios

Text Contrast & Accessibility

WCAG 2.2 contrast ratios for text on a #390F70 background. AA requires 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Contrast is one check, not a full accessibility review.

TextWhite text14.23:1AA normal AA large AAA normal
Fails AABlack text1.48:1AA normal AA large AAA normal

Need a specific ratio against another background? Open #390F70 in the contrast checker.

Colors That Go With #390F70

Pairings derived from color-wheel relationships. The complementary color sits opposite #390F70; analogous colors sit beside it; triadic and split-complementary sets spread evenly around the wheel. Select any swatch for its own breakdown.

Base
Complementary
Analogous
Analogous
Triadic
Triadic
Split comp.
Split comp.

Tints & Shades of #390F70

Lighter tints and darker shades built by moving the lightness channel while holding hue and saturation, which is what you want for hover states, backgrounds, and text variants.

Tints

Shades

Want a full 50-950 ramp with semantic roles? Generate design tokens from #390F70.

How #390F70 Looks with Color Vision Deficiency

Simulated with the Viénot, Brettel & Mollon LMS projection model. Anomalous types are rendered as partial versions of the matching dichromacy, which is an approximation rather than a per-person clinical model.

Typical#390F70
Protanopia#1B1B70
Protanomaly#2A1770
Deuteranopia#232370
Deuteranomaly#2D1D70
Tritanopia#282B2B
Tritanomaly#2F2350
Achromatopsia#2B2B2B

Test a full palette in the color blindness simulator.

Using #390F70 in Code

Copy-ready declarations for the places this color usually ends up.

CSS custom property--color-390f70: #390F70;
CSS backgroundbackground-color: #390F70;
Tailwind configcolors: { 'color-390f70': '#390F70' }
SwiftUIColor(red: 0.224, green: 0.059, blue: 0.439)
Android XML<color name="color_390f70">#390F70</color>
SVG fillfill="#390F70"

More Purple Colors

#390F70 sits in the purple family. These are its neighbours across that family's full range, each with its own breakdown.

#390F70 Frequently Asked Questions

What color is #390F70?

#390F70 is a dark purple — rgb(57, 15, 112) in RGB and hsl(266, 76%, 25%) in HSL. It carries no registered color name of its own; the closest named color is Persian Indigo (#32127A), which is clearly related but distinguishable side by side at a CIE76 distance of 5.8.

What is the RGB value of #390F70?

#390F70 is rgb(57, 15, 112) — red 57, green 15, and blue 112 on the 0-255 scale.

What is the CMYK value of #390F70?

#390F70 converts to approximately cmyk(49%, 87%, 0%, 56%). CMYK output is a mathematical approximation for planning; confirm production print colors with your printer and ICC profile.

Should text on #390F70 be black or white?

White text is the more readable choice. #390F70 scores 14.23:1 against white and 1.48:1 against black, and WCAG 2.2 asks for at least 4.5:1 for normal body text.

Can I write #390F70 as a CSS color keyword?

No. #390F70 is not one of the CSS color keywords, so it has to be written as a hex, rgb() or hsl() value. The closest keyword is midnightblue (#191970) at a CIE76 distance of 10.9, which is visibly different.

Open #390F70 in a Tool

Keep exploring: every purple in the color library, the guide to shades of purple, or the full color library.